We're working to clear the clutter
Imagine carrying around a pocket full of stuff you'll never need. Worse still, imagine not being able to choose. The chances are that if you own a mobile phone, you are probably doing just that.

The 'Mobile' programme is our way of clearing the clutter. We are not merely developing a revolutionary new operating system for an existing handset, we've decided to design the handset too. The aim is simply to inform mobile users everywhere, that's it's OK to ditch old ideas, and other peoples extras. The future really is a bright one.

Simplify everything