We have worked with Orange on a number of occasions in the past, providing illustrated backgrounds to a number of key devices. This project however focused on a need to develop and align Orange's strategy to online and device-based iconography. Working alongside mobile agency TAT, Lilo was enlisted to design a streamlined icon style for use specifically on the web.

Delivery included a complete set of top level icons, a full categorisation audit and a comprehensive style guide for future icon creation.