First Choice required a fresh and playful iconography style to compliment a major overhaul of their website. Working closely with the internal design team, Lilo devised a totally ownable set of icons to help signpost customers towards their own personal holiday preferences. The icons were eventually rendered in full colour, but these monoblocks perfectly illustrate the unique personality of the set.

Delivery included a full suite of icons for both the First Choice Sun and Ski holidays. The full colour icons can be viewed on any of the holiday results pages online.